How to better your local SEO and content marketing in Vietnam?

Vietnamese SEO and content marketing is not easy. That’s why you need to use all the tools in your arsenal. You need to constantly adapt to the constantly changing Vietnamese Internet landscape. Here is how you can do it.

Locating a business in this increasingly competitive market can be a challenge in Vietnam. Good content is key to getting found in the best places at the right time by the people who need your products or services. However, in a country where online content in Vietnamese is not strong enough yet to give you the kind of exposure you might be used to from sources at home, SEO specialist agencies have been coming up with ways to help clients become better known and increase their ranking results from Google searches for Vietnamese users here. That’s why we have compiled a list of seven essential SEO techniques that could benefit your local brand or business!

What is ‘getting found’ in Google search for Vietnam?

If you’ve ever tried to navigate your way through search results, whether looking for directions in Google Maps to an event in Vietnam (aka our backyard), vacation tips or how to make Vietnamese coffee, you know exactly what we mean by “getting found”.

If you’ve ever tried to navigate your way through search results, whether looking for directions in Google Maps to an event in Vietnam (aka our backyard), vacation tips or how to make Vietnamese coffee, you know exactly what we mean by “getting found”.

Ways for local Vietnamese SEO optimisation:

Set up your local listing:

You can set up a free Google My Business page and claim your spot on the map to engage with local consumers, drive more foot traffic to your brick-and-mortar store. Here’s our guide to setting it up!

Google My Business Profiles are exactly that – profiles on Google. They are designed to relay pertinent business related information on Google’s local search engine (responses can be made real-time) and give users the ability to either read or give comments on specific aspects of a page before visiting.

Used for: Similar to the Facebook “About” section, a GMB profile is used for providing information that people are looking for about your business. It’s especially beneficial when you show your business on Google Maps when people search for terms like “coffee shop near me” or when they look up “burger restaurant in Ba Dinh”.

It’s also worth keeping in mind that most Vietnamese will use Google over and above Bing and Yahoo because it’s the default globally, so it may be more worthwhile to focus SEO efforts on Google.

Google My Business is an accountable business listing platform which you’ll want to set up on your website as soon as possible. From one of Google’s initiatives in Vietnam, we understand that setting up a GMB account on your website will help increase the amount of trust customers and potential customers have for your site and will thus improve your site’s domain authority. This is key for improving search rankings. It is important as well to create more blog posts on company’s blogs. If companies blog frequently, then they always remain at the top search engine list as it helps maintain their ranking as well as generates more traffic online or through searches (by this I mean both organic and PPC).

Update your listing in industry directories:

A lot of business owners don’t realize how much it actually takes to get to the top of Google’s search page. You need SEO that is bulletproof to be at the top of the results. Meanwhile, these can often times already be on the first page if they’re not ranked #1 specifically. Join industry directories and check if any. If you’re able to, get yourself listed there as well. Look for competitive marketing material on digital marketing sites like getresponse, mailchimp or aweber etc!

Check online industry directories, like the ones mentioned earlier, to see if your brand name already has a profile. Update any information that needs updating; provide social media URLs; upload relevant images, logos and graphics; fill in your “About Us” section and other important contact information.

This additional backlink will help Google better understand your website and therefore provide a ranking boost. One of the ways Google does this is by understanding the types of websites that link to you, helping their algorithms conceptualize your site as one of high authority.

Search for Vietnamese keywords: 

One of the first things you’d want to do before producing content is searching for Vietnamese keywords. And that means either research Vietnamese words or English words in Vietnam. 

Before we continue though, If that last statement threw you off and it has nothing to do with Google Search engine algorithm, then perhaps you might need a quick reminder about how SEO works. Here in Vietnam, the search engine will give different results based on location, which is why there’s a whole microcosm for English language SEO.

I think that all of you know that keyword traffic is the number one source for new customers. It helps to bring visitors to our websites and helps our own customers use our website more efficiently. 

With this in mind it’s vital for SEO specialists to understand which keywords Vietnamese customers are using to search for products or services online. You can enhance keywords with information on your audience, history, country of origin. 

And here comes keyword localization – changes proposed to be made on contents of the pages before translating them into other languages so that certain key phrases remain clear and relevant even after translation. For example, Mr., Mrs., master may become Madame, Monsieur, Maître d’Homme/Maitre d’Hôtel etc. You can take the help of Thinq 7 keyword experts who will bring you high volume low competition keywords.

Localizing your content:

It is extremely important if you’re e-marketing from a country with a different primary language than the one in which you publish in. For example, if a French company publishes in English but is trying to expand into clearly Francophone nations such as Quebec, France, and Switzerland—they have a big localization problem on their hands because most people would not read ads written in English. 

In order to fix this problem (and get more engagement on Facebook), companies need to localize content by creating ads and other marketing materials like posters and brochures that are native for their new markets.

One time, an international fitness-sport company decided to market themselves worldwide. They were interested in Vietnam, so they advertised on Facebook in English without any translation. Unfortunately – their plan didn’t go so well because Vietnamese people aren’t very good at reading and writing in English. At least that’s what the statistics say – Vietnam is reported to have low English proficiency.

Therefore, this particular country prefers to read text that is presented to them in their native tongue, especially when it comes to ads! Naturally – localizing your content is extremely important if you want your company’s products to appeal to potential customers outside of your home country or if you want your business to experience success on the web!

In the Vietnamese-speaking world, it’s certainly a good idea not to have your content translated word-for-word. In fact, if you want to appeal to Vietnamese audiences, we recommend that you employ professional copywriters who are fluent in both languages. If you need a hand, just drop us a message!

Optimize your site for multiple languages:

If you intend to target audiences who use a different language to the majority of people in your country, it might be a good idea to have a multilingual website. 

 For example, if you want Vietnamese and American people to visit your site, then it would probably be a good idea if your site was available in both Vietnamese and English (the two most common languages of those countries) as that will make more visitors comfortable with visiting your site.

If you’re using a platform like Squarespace, the only way to add the hreflang attribute is by creating separate pages for each language. While it can be much more time consuming than using a CMS such as WordPress where you’d just add the code snippet in your backend, it’s still an effective method so long as your website gets high quality SEO traffic and search results.

Building content topic clusters:

Search engines like Google’s are now using artificial intelligence to rank webpages. The most effective way to show your expertise on a given subject is through documenting (and categorizing) each sub-topic with what is known as “topic modeling” where central pillar pages then act as the hub. From there, sub-topics can be expanded upon in various changing varieties of smaller blog posts known as “topic clusters,” which link back to the centralized pillar page.

Google is developing a side project with the aim of sharing information across certain sectors of its company. This was revealed in a blog by one of the company’s lead engineers Google in a bid to improve upon its relationship with XYZ businesses. XYZ businesses have recently been vocal in saying that this move comes as a pleasant surprise and will have a direct impact on their marketing efforts moving forward.

Our topic cluster model has really helped our clients in Vietnam and Southeast Asia. We’ve found that it’s helped us branch out more effectively by cohesively amalgamating many different types of contents around specific themes related specifically to companies in Southeast Asia.

Create external backlinks:

When ranking your site for specific keywords, you want to make sure that the pages that offer valuable content are also ensuring they get linked to by authoritative resources. 

Google Analytics is one of the best tools for pursuing this method because you get all the information you need about linking back to your site using effective anchor text, but it’s important to remember that this process takes time so avoid all avoidable distractions when pursuing this approach.

People in Vietnam often believe that you must create and build thousands of links from different sites (like white-hat and grey-hat techniques) to rank your website. However, we recommend not doing this.

Conclusion: Content Marketing in Vietnam

The post will include use of keywords in article, blog and website titles, descriptions, alt tags and image names; use of keyword variations in content; backlinks to your domain name; increase of local social media presence; participation in local forum, article marketing, guest posting, social bookmarking, videos, blogging, social media, etc.

Search engine optimization is something that most businesses ignore, or view as an unnecessary cost, but it is the most effective way of getting your business out there. It can be tricky to get it right, but this blog post will help you on your way to doing it right.

You can contact the Thinq 7 team for getting a FREE content audit and frame a content marketing strategy for your company.

Frequently Asked Questions:


1.     Why do we use content marketing?

Content marketing is gaining more prominence around the world, especially in countries like Vietnam. This is because content marketing is a great way to get new customers. 

The content of your marketing will get your name out there, get new customers, get you more recognition, and more customers. With content marketing, you don’t have to worry about how to get customers. If your content is good enough, you will get customers.

2.     What is the purpose of a content strategy?

Content strategy is a process of planning and creating content to achieve business goals. It’s more than just blogging or social media. A content strategy is a sustainable foundation for content, such as blog posts, photos, videos, and social media. Content strategy is an investment in how content will be created, managed and used. 

Content strategy addresses audience, tone and timing and aims to produce content that engages and delights. Content strategy doesn’t just happen or happen just because you’ve hired a writer and a designer and you’ve published some posts and pages. It requires planning and understanding of the method behind the madness of content creation.

3.     What is the ultimate goal of content marketing for businesses in Vietnam?

Content Marketing is a process of creating and sharing valuable and relevant content with an objective to attract and acquire new customers which ultimately results in increasing business profits. 

The fundamental aim of content marketing is to attract, acquire and engage potential customers which in turn results in increased business profits. Content marketing is a great tool for businesses to expand their reach and drive revenue. It is also a great opportunity to build trust and authority.

4.     What are the three rules of content marketing?

Content marketing is very important in your quest for sales. The three rules of content marketing are:

  • Understand and target your audience: Learn to understand and target your audience and find out what they like, what they don’t like and what they need.
  • Content is king: Well-written and thorough content is the key to successful content marketing.
  • Brand recognition: The more trustworthy you are, the more popular you are.  It is important to establish your company’s reputation so that your customers are familiar with it. You must engage with them on social media or through other channels.

5.     How important is a well-structured web content?

Well structured web content is the key to your site. A well structured content gives you a better rank in search engines and boosts overall traffic to your site. If your site is the hub of information you can simply generate traffic by driving it to other sites or to your own products. 

If your site is the hub of information then it is important that your site should consist of multiple pages. Each page should be unique and should be aiming to target specific keywords. A well structured web content will increase the efficiency of your site and also will help you to keep the content updated by the time.

6.     What is the difference between content and structure?

While content and structure of a page can be realized as two separate things, it’s important to understand the fact that the content and structure of a webpage should work together. Content and structure can be defined as: 

Content: The information which is available on a webpage. Structure: The way in which the content is organized on a webpage. Content Writing: The writing of the content on a webpage for the purpose of providing information to users. 

Structuring Writing: Structuring the content on a webpage for the purpose of bringing the information to the notice of users. Content and structure should work together because a webpage with a lot of content but a poor structure will annoy users, and a good content with a good structure, will help the users find the information easily.