What types of content marketing can help your business?

Content marketing is taking off big time and for good reason. But what is content marketing and why should you care? Content marketing is essentially using different mediums to provide informative and useful content.

By NICK JOHNSON

Content marketing is taking off big time and for good reason. But what is content marketing and why should you care? Content marketing is essentially using different mediums to provide informative and useful content. It helps drive traffic and create a following for your brand. You can then use that following to push your products and services.

Content marketing does not just stop with text and images. Over the last few years we have had a rise in audio and video content marketing and this trend looks set to continue and grow.

Content marketing is taking off big time and for good reason. But what is content marketing and why should you care? Content marketing is essentially using different mediums to provide informative and useful content.

Different types of content marketing

There are many different ways to go about blogging for your business, but which ones will work best? The answer for that really depends on the kind of audience you’re looking to attract and what kind of message you want to communicate with them. One very important thing is consistency – make sure to keep your messages and messaging on point and consistent through all of your platforms – don’t change it up or try new stuff lightly based on industry trends and fads!

 

Email marketing:

Email marketing isn’t going away any time soon! In fact, it is one of the most effective forms of content marketing. This form allows you to send a variety of messages directly to your target audience or even current clients. The best part about this type of content is that you can tailor each message so as to ensure they receive exactly what they want from you, especially if they have already opted in.

Today’s email marketing automation allows for a wide range of possibilities including setting up multiple automated triggers as well as developing segments for various interests and behaviors – which opens the door to more relationship-building activity through email alone.

Advantage of Email Marketing:

Emails are the catalyst for every single successful digital marketing campaign.

  • According to McKinsey, email campaigns generate an average of three real orders of any kind for every one unique click received. This makes sense because social media is really easy to ignore and is nothing more than a casual way of making contacts, but email on the other hand is much easier to track how it is used (and who doesn’t check their inboxes every day?)
  • Also – only 58% of revenue was generated through social media – this leaves 42% unaccounted for! And can you guess what can make up 42%? Email content is best designed with the subscriber’s specific tasks in mind, by this I mean that instead of treating them like regular visitors – they need to be catered for as your regular customers who come back regularly.

Blogging marketing:

Blogging is a great way to stay on top of your game by sharing your experiences and expertise with your target market. It can be helpful in getting others interested in what you do while breaking down the perception of companies that only care about making money.

Having an informative blog can also help boost your SEO ranking, which is important if you’re looking to rank more highly for specific keywords related to your business while driving targeted traffic to your homepage!

Guest blogging:

Guest blogging can expand your company’s reach and get your products in front of a new prospect pool. Just make sure you know what you are doing when it comes to guest blogging because Google is cracking down on shady guest blogging practices.

Medium:

This popular blogging platform is like if Twitter and WordPress got together to have a baby. And if they did have a baby, their child would be named Medium because it sort of has a little bit of both Twitter and WordPress in it. But since the two platforms aren’t officially a couple with a potential to create said offspring, they remain for now simply separate organizations which you have the option of interacting with separately or as one.

LinkedIn:

It is a very powerful network with high user engagement and generally the best place to publish your content if you’re an entrepreneur who is truly focused on building up B2B relationships and connections. If you’re in the B2B space, we also recommend publishing your content directly on LinkedIn by writing and posting articles there. It is important that you understand that this is different than just Facebook. Facebook posts simply encourage users to like and share your content on their own network while on LinkedIn it’s more about letting others know what you have to say on a given topic from an expert perspective on from an educational point of view. Publishing your article needs to be done via a personal profile – meaning you need a business account for it on LinkedIn separate from any other social media page or page that might exist there for your company.

Internal:

Internal (Company Blogs): One of the greatest places to house your company blog is on your company’s homepage. The only downside is that it won’t attract new audiences by itself. You can either advertise or syndicate these posts in order to increase their reach in addition to using social media and email campaigns.

Contributor posts:

Contributing to online magazines and websites can help establish you as a respected authority in your industry. If you have the necessary credentials it’s a great way to gain visibility.

Benefits of Blogging:

If you’re just getting started in the blogging game, look at some of our tips for how to get your writing juices flowing. One can learn new things about their market while reaching out to more people on a regular basis.

An increased following will lead to an increased customer base. According to a study from Social Media Examiner, 76% of consumers trust brand recommendations from social media. News feeds from popular blogs are being seen by a significant proportion of a target audience.

Social media marketing:

Business leaders and marketers can easily get overwhelmed at just how much you can find there is to cover when it comes to social media marketing. One huge benefit of social media is that it allows you exceptional control over your audience.

You can listen and learn from what they have to say about your company, and then if they like something particular, follow the conversation and see where else you could start this magic up again by posting more on the same theme (giving credit of course for inspiration). This is a point we need to look out for though: make sure your business profile is up-to-date with valuable content. It’s called social networking after all!

This may be as simple as some fun images or as complex as fresh blog posts, but be sure to keep things interesting, lively and relevant for those who might want to pay attention! Just remember that at the heart of this digital world, people love some promotion or call-to-action now and then.

Benefits of Social Media Marketing:

The benefits of social media marketing are many. It’s not just about branding anymore. No, there are so many other ways social media can be used to effectively market your company or business nowadays!

  • 33% of millennials reportedly identify using social media as one of their preferred methods for communicating with businesses, according to MarketingSherpa’s 2014 B2B Social Media Marketing Benchmarks report.
  • 86% of content marketers use LinkedIn at least once per week for marketing purposes, according to the Eloqua 2014 Content Marketing Survey.
  • Also according to that same survey, this is also true for 84% of respondents who indicated they work in e-commerce and 79% who indicated they work in finance/credit cards/payments, all competing for consumers’ attention on services like Facebook and Twitter!

Video marketing:

Consumers are no longer interested in only reading the text on a website. Video content allows you to cut out all the visual clutter and create a more streamlined, elegant interface for consumers to interact with. Not only does video content grab people’s attention and draw them into what your company has to offer, but it also helps your business grow by creating a more memorable experience for your consumers from start to finish.

The Benefits of Video Content:

All marketers know that videos are a great solution for landing pages, but did you know that recent studies have suggested that they can increase conversion rates by 80%!

One reason is because videos are known to improve the user experience in general, not just when it comes down to getting people to sign up or buy. Mobile video consumption is on the rise, particularly when they’re made using the latest technologies available.

That’s why making videos in your campaigns is becoming more and more popular with smart marketers everywhere – it’s an easy way to captivate their audience. And what about business decision makers? They really love watching branded video content on smartphones or tablets after all!

Lead Generation:

Generating leads for your company is one of the most important aspects of content marketing. One aspect of drawing prospects in front of you is through lead generation. It’s important to realize that not all pieces of content are able to perform this function well. There are, however, some types that do assist in generating leads better than others can!

We refer to these types of content as opt-in bribes. Here you would be offering something free of charge (like an ebook or whitepaper for example) in exchange for a prospect’s contact information so you can market to them in the future.

Benefits of lead generation:

One benefit of lead generation marketing is that it is a long term process that requires a committed effort from the business. Lead generation marketing is a predictable marketing method since it is consistent and repetitive. Also, lead generation marketing is a cost effective method of marketing compared to other marketing methods.

Infographics:

A good way to spice up your content is through infographics. As they say, “A picture is worth a thousand words”. So it’s no wonder why infographics are so popular among bloggers or content owners. Nowadays, people scan Internet for pieces of information which have the potential to be converted into something visual. An infographic may instantly turn an ordinary post into an interesting read where people will want to spend more time on your website.

The Benefits of Infographics:

Keep your customers informed, get your key points across to them in an interesting way so even if their reading isn’t fantastic they’ll have a hard time forgetting it! An infographic is 30 times more likely to be shared on social media than any other form of content so consider using them along with other forms of content for better results. They are also much cheaper than blog posts to produce & reach people therefore having higher ROI!

Webinar marketing:

Webinars are a great way to show your prospects what your company is all about, and set yourself up as an expert in your field. Customers really appreciate when you give away valuable information for free because it places value on their time, while also helping reinforce the credibility of your brand.

Benefits of webinar:

Webinars can be a great tool for business and while some figures suggest that only 10% of webinar attendees turn into qualified leads, there’s no reason to believe that your result will be any different if you do it right. Firstly, it’s important to pay attention to what you’re communicating.

Make sure you choose an engaging topic relevant to your business and something that people will want to discuss with the rest of the webinar audience later. Secondly, make sure your product or service is available for people who are attending live because conversions increase when face-to-face discussion is possible. Finally, follow up your webinar by sending out a recording for everyone who was unable to make it.

Interactive Content:

Interactive content has so many benefits, especially in regard to communicating with your customers. One of the best ways to see results in regards to increased engagement is by taking advantage of quizzes and assessments people will simply love filling out. Come up with ideas for interactive content that is sure to capture the attention of your target audience.

Benefits of interactive content:

Interactive content has been gaining popularity within Internet marketing circles. On Facebook alone, people are 400% more likely to share interactive content than they are to post a link. Clearly, interactive content is powerful and gets people sharing and converting more than passive eyecandy.

Some experts recommend strategy tweaks and repurposing of old posts so as to include interactive content: “Take an existing piece of content you’ve already created and distribute it as an app that consumers can then send off to their friends via social media.”

Podcasts:

Podcasting has extended its reach to more people than ever before. We all know you love listening to podcasts when at work, when travelling during a commute or when working out in the gym. The reason why these are so popular is because of the production value they have. The content creator will have sourced quality narrators especially for any interviews that are conducted. Storytelling is at the heart of every episode so consider creating your own podcast if you want it to be successful. You’ll need to think carefully about how you can create an exciting premise that will hook prospective listeners into tuning in!

Benefits of podcast:

Podcasts have been growing in popularity recently and attract a wide variety of listeners from all backgrounds.

  • A study by Edison Research found that over 20% of Americans regularly listen to podcasts, citing a great sense of freedom as a defining factor.
  • According to another study conducted by Midroll, 63% of podcast listeners have made a purchase based on information they heard during a podcast episode or show notes.
  • Additionally, PeerReach found that 88% of people who subscribe to your show will regularly listen to episodes.

Conclusion: Types of content marketing

There are so many different types of content you can create for your business’s marketing mix – and it can be overwhelming! There are regular blog posts, Snapchat videos, informative podcast episodes, and the list goes on. What is most important with content marketing is that it provides value to your audience. Whatever type of content creation strategy works best for your product is up to you but we recommend having multiple pieces of content across platforms as this is what will help maintain interest and freshness with your campaign as well as keeping things within reach for those who consume information in whatever form that may take. These digital marketing vehicles also play a role in differentiating yourself from competitors; by always creating fresh and unique content your page will stand out among those who only post the same outdated information.

 

Frequently Asked Questions:

What are the 5 types of content?

Blogging is a powerful way to generate traffic and sales to a website. Whenever you create a new blog post, it will appear on the search engine websites too. By blogging more frequently, you have a chance to stay on the first page of search results more often. Moreover, you can use blogs to build a relationship with your customers. The type of blog posts you write depends on your business. In general, there are five types of blog posts:

  • News – News can be an interesting way to attract visitors to your blog. You can share current events, news from your industry, or other types of news that generate interest from your readers.
  • Tips – Tips for your product or service can encourage readers to buy, and build your credibility as a subject matter expert.
  • How-to – Articles on how to do something can be a great way to demonstrate your knowledge, and build trust with your readers.
  • List posts – List posts are a great way to share information in an interesting way.
  • Storytelling – Telling stories in your blog posts can help to draw in your readers.

What are the different types of content?

The different types of content are text, video, pictures, infographics, podcast, webinars, live chats, opt-in pages, sales pages and live-chat. Each of these types of content has its advantages and disadvantages. The type you should pick, depends on your product, your target audience and your budget.

What are the six main steps of content marketing?

Content marketing can be defined as any marketing activity that involves using content to attract, acquire, and engage a specific audience. The content can be text, images, audio, or video. Content marketing can be used for many different objectives, including creating awareness, generating leads, building brand reputation, or for direct sales. The content marketing process includes six main steps:

  1. Content strategy
  2. Content creation
  3. Content distribution
  4. Content measurement
  5. Content optimization
  6. Content control

The content marketing language language is used to express information or ideas in a way that is interesting or relevant to an intended audience. Content marketing language language is often written to persuade or motivate people to take action.

What are the 4 types of marketing?

Marketing can be classified into various ways. Dan S. Kennedy, who is an internationally acclaimed marketing educator, has classified marketing into four major categories. These are Promotional Marketing, Product Marketing, Marketing Communication, and Personal Selling.

What is example of content?

Content is everything that you read or hear or watch or use or even smell that communicates information. A newspaper is an example of content. So is a website. And a book. And a TV show. And a song. But with all the different kinds of content out there, it’s hard to know the precise definition of the word, and this can make it tricky to use it in conversations and writing. The good news is that we have a precise definition for content:  So let’s talk about the different types of content and how to use the word correctly.  The first thing to remember is that content is a way of referring to the information that you consume every day.  If you’re looking for a more accurate way of saying that, you can just say that you’re looking for information.  And since we use the word “content” so frequently, we need a precise way of using it without sounding like we don’t know what we’re talking about.

What is good content marketing?

There is no universal formula for content marketing. Content marketing needs to be creative in nature; you can’t just copy what others are doing. It’s all about the idea. Every day, people are consuming massive amounts of content on social media sites like Facebook, Twitter, YouTube, etc. You want to target these people with your content. While the content can be in the form of videos, blog posts, infographics, slideshare, newsletters, etc., the trick is to make it creative enough to grab eyeballs. You can also leverage on paid advertising, but make sure it is paid advertising with a creative message.